Some business owner’s don’t pay much attention to their website design. Its design, however, is the first thing many visitors will use to judge your website. A poorly designed website won’t make a good first impression at all. In fact, it might cause you to lose potential clients and customers.
Usability Isn’t Enough
The Internet is an interactive space, so you have to improve visitor experience. Your site has to be pleasing to the eye and easy to use. It should tell visitors a lot about your business just from the way it looks and functions, before they read a single word. Therefore, implementing attractive, user-friendly, and professional web design cannot be underestimated.
Simple is Better
While flash animations and GIFs look attractive, too much of it can turn people off. Moreover, it can be a huge cause of delay as moving and flashy images take a longer time to load. The trick here is to limit your use of flash. Make your website simple, sleek, and tasteful.
Every Second Counts
Loading time is an important part of user experience. The average user has no patience for a page that takes too long to load. Therefore, you have to consider all page elements and make each one functional. Hire a professional web designer to make sure your website loads quickly and is easy to use.
The Color Scheme Matters
Choose a user-friendly color scheme. Don’t use too many visually striking colors, as it can be hard on a visitor’s eyes. You need to choose the right background and font color combination. Consider the contrast between the background and the text.
Navigation is Essential
Poor navigation is one of the most common mistakes that can hurt your conversion. Choose web designers who will help keep the site navigation simple and basic. Use a clearly labeled menu on the side bar so your audience will know where to look for specific pages or information.
A good site optimization strategy isn’t enough to bring new visitors to your site. You need an interactive site that’s easy to navigate. You can hire a reliable and professional web designer to increase your online visibility and gain more customers.